/* Northgate Marketing
   Layout: deliberately single dark theme (deep navy with #BB65EE purple accent), Plus Jakarta Sans
   headlines over Inter body; rounded surface cards, pink-dot metric lists, photo-led page heroes. */
:root {
  --bg: #0d0c1d;
  --surface: #131226;
  --surface-2: #1b1a33;
  --line: #2a2846;
  --text: #ffffff;
  --body: #b6bcc9;
  --muted: #8a8fa6;
  --pink: #bb65ee;
  --pink-hover: #a24fd6;
  --pink-soft: #2b1a42;
  --display: "Plus Jakarta Sans", "Segoe UI", Helvetica, Arial, sans-serif;
  --sans: "Inter", "Segoe UI", Helvetica, Arial, sans-serif;
  --gutter: clamp(16px, 4vw, 40px);
  --max: 1200px;
  --radius: 16px;
  color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } }
body { margin: 0; background: var(--bg); color: var(--body); font: 400 17px/1.7 var(--sans); }
img { max-width: 100%; display: block; }
a { color: inherit; }
strong { color: var(--text); font-weight: 600; }
:focus-visible { outline: 2px solid var(--pink); outline-offset: 3px; border-radius: 4px; }
h1, h2, h3 { font-family: var(--display); color: var(--text); font-weight: 800; line-height: 1.12; letter-spacing: -0.02em; text-wrap: balance; margin: 0; }
h1 { font-size: clamp(2.3rem, 5vw, 3.8rem); }
h2 { font-size: clamp(1.7rem, 3.2vw, 2.5rem); }
h3, .h3 { font-family: var(--display); color: var(--text); font-size: 1.25rem; font-weight: 700; line-height: 1.25; letter-spacing: -0.01em; margin: 0; }
p { margin: 0; }
.wrap { max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.narrow { max-width: 820px; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--pink); color: #fff; padding: 8px 12px; z-index: 50; border-radius: 6px; }
.skip:focus { left: 8px; }

.eyebrow { font-size: 0.8rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--pink); }
.lede { font-size: clamp(1.08rem, 1.6vw, 1.22rem); color: var(--body); max-width: 58ch; }
.small { font-size: 0.9rem; color: var(--muted); }

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 52px; padding: 0 26px; border-radius: 10px;
  font: 700 1rem/1 var(--sans); text-decoration: none; border: 2px solid transparent; cursor: pointer; transition: background .15s, color .15s, border-color .15s, transform .15s; }
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--pink); color: #fff; }
.btn-primary:hover { background: var(--pink-hover); }
.btn-ghost { border-color: var(--line); color: var(--text); background: transparent; }
.btn-ghost:hover { border-color: var(--pink); color: var(--text); }
.btn-light { background: #fff; color: #5b2390; }
.btn-light:hover { background: #f5f5ff; }
.btn-block { width: 100%; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }
.text-link, .more { font-weight: 600; color: var(--pink); text-decoration: none; }
.text-link::after, .more::after { content: " →"; }
.text-link:hover, .more:hover { text-decoration: underline; text-underline-offset: 4px; }

/* header */
.site-head { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20; background: rgb(13 12 29 / 0.92); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.head-row { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 78px; }
.brand { display: inline-flex; align-items: center; text-decoration: none; }
.logo { height: 44px; width: auto; }
.nav-toggle { position: absolute; opacity: 0; pointer-events: none; }
.burger { display: none; }
.nav { list-style: none; margin: 0; padding: 0; display: flex; align-items: center; gap: 2px; }
.nav > li > a, .nav-label { display: block; padding: 10px 14px; font-weight: 500; font-size: 0.96rem; color: var(--text); text-decoration: none; border-radius: 8px; }
.nav > li > a:hover, .nav-label:hover { color: var(--pink); }
.nav a[aria-current] { color: var(--pink); }
.nav-cta { margin-left: 10px; }
.nav-cta .btn { display: inline-flex; min-height: 44px; padding: 0 20px; color: #fff; }
.nav-cta .btn:hover { color: #fff; }
.has-sub { position: relative; }
.nav-label { cursor: default; }
.nav-label::after { content: ""; display: inline-block; width: 6px; height: 6px; margin-left: 8px; border-right: 1.5px solid currentColor; border-bottom: 1.5px solid currentColor; transform: translateY(-3px) rotate(45deg); }
.sub { list-style: none; margin: 0; padding: 8px; position: absolute; top: 100%; left: 0; width: 310px; background: var(--surface); border: 1px solid var(--line); border-radius: 12px; box-shadow: 0 20px 40px rgb(0 0 0 / .45);
  visibility: hidden; opacity: 0; transform: translateY(4px); transition: opacity .15s, transform .15s, visibility .15s; }
.has-sub:hover .sub, .has-sub:focus-within .sub { visibility: visible; opacity: 1; transform: none; }
.sub a { display: flex; flex-direction: column; gap: 2px; padding: 10px 12px; border-radius: 8px; text-decoration: none; }
.sub a:hover { background: var(--surface-2); }
.sub a span { font-weight: 600; color: var(--text); }
.sub small { color: var(--muted); font-size: 0.84rem; }

@media (max-width: 980px) {
  .burger { display: grid; gap: 5px; width: 44px; height: 44px; place-content: center; cursor: pointer; border-radius: 8px; }
  .burger span { display: block; width: 22px; height: 2px; background: var(--text); border-radius: 2px; }
  .nav-toggle:focus-visible + .burger { outline: 2px solid var(--pink); }
  .menu { display: none; position: absolute; left: 0; right: 0; top: 100%; background: var(--bg); border-bottom: 1px solid var(--line); padding: 8px var(--gutter) 20px; max-height: calc(100vh - 78px); overflow-y: auto; }
  .nav-toggle:checked ~ .menu { display: block; }
  .nav { flex-direction: column; align-items: stretch; gap: 0; }
  .nav > li > a, .nav-label { padding: 13px 4px; border-bottom: 1px solid var(--line); border-radius: 0; }
  .nav-label { font-size: 0.78rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--pink); border: 0; padding-bottom: 4px; }
  .nav-label::after { display: none; }
  .sub { position: static; width: auto; visibility: visible; opacity: 1; transform: none; border: 0; box-shadow: none; padding: 0; background: transparent; }
  .sub a { padding: 11px 4px; border-bottom: 1px solid var(--line); border-radius: 0; }
  .nav-cta { margin: 16px 0 0; }
  .nav-cta .btn { width: 100%; }
  .logo { height: 36px; }
}

/* sections */
.section { padding-block: clamp(60px, 8vw, 110px); }
.section-tight { padding-top: 24px; }
.section-alt { background: var(--surface); }
.section-head { display: grid; gap: 14px; max-width: 720px; margin-bottom: clamp(30px, 4vw, 52px); }
.row-head { max-width: none; display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 16px; }
.row-head > div { display: grid; gap: 14px; }

/* hero */
.hero-center { position: relative; isolation: isolate; overflow: hidden; padding-block: clamp(110px, 16vw, 200px) clamp(100px, 14vw, 180px); text-align: center; background: var(--bg); }
.hero-bg { position: absolute !important; inset: 0; z-index: -2; border-radius: 0 !important; }
.hero-bg::after { box-shadow: none !important; }
.hero-center::before { content: ""; position: absolute; inset: 0; z-index: -1;
  background: linear-gradient(180deg, rgb(13 12 29 / .72) 0%, rgb(13 12 29 / .6) 45%, var(--bg) 100%), radial-gradient(60% 70% at 50% 40%, rgb(187 101 238 / .18), transparent 70%); }
.hero-inner { display: grid; justify-items: center; gap: 24px; }
.hero-inner .lede { color: #d9dcea; margin-inline: auto; }
.hero-inner .actions { justify-content: center; }
.btn-outline-light { border-color: rgb(255 255 255 / .6); color: #fff; background: rgb(13 12 29 / .25); }
.btn-outline-light:hover { border-color: #fff; background: rgb(255 255 255 / .1); }
.hero h1 { font-size: clamp(2.6rem, 6.4vw, 5rem); max-width: 16ch; }
.hero h1 em { font-style: normal; color: var(--pink); }
.page-hero { padding-block: clamp(52px, 7vw, 96px) clamp(36px, 5vw, 60px); background: radial-gradient(55% 90% at 90% 0%, var(--pink-soft), transparent 70%); }
.page-hero > .wrap { display: grid; gap: 20px; }
.page-hero h1 { max-width: 20ch; }
.hero-split { grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); align-items: center; gap: clamp(28px, 5vw, 64px) !important; }
.hero-text { display: grid; gap: 20px; min-width: 0; }
.platforms { font-size: 0.9rem; color: var(--muted); }
.crumb a { font-size: 0.88rem; color: var(--muted); text-decoration: none; }
.crumb a::before { content: "← "; }
.crumb a:hover { color: var(--pink); }
.byline { font-size: 0.9rem; color: var(--muted); }

/* readout (metrics on case study pages) */
.readout { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 14px; margin: 0; }
.readout div { padding: 20px 22px; background: var(--surface); border: 1px solid var(--line); border-radius: 12px; }
.readout dt { font-size: 0.76rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.readout dd { margin: 6px 0 0; font: 800 1.7rem/1.1 var(--display); color: var(--text); font-variant-numeric: tabular-nums; }
.readout-lg dd { font-size: clamp(1.8rem, 3.4vw, 2.6rem); }
.readout-lg { max-width: 960px; margin-top: 10px; }

/* packages */
.packages { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.pkg { display: flex; flex-direction: column; gap: 14px; padding: 30px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); position: relative; }
.section-alt .pkg { background: var(--bg); }
.pkg .btn { margin-top: auto; align-self: stretch; }
.pkg-for { font-size: 0.86rem; color: var(--muted); margin-top: -6px; }
.price { font: 800 2.2rem/1 var(--display); color: var(--text); font-variant-numeric: tabular-nums; display: flex; align-items: baseline; flex-wrap: wrap; gap: 8px; padding-block: 10px; border-block: 1px solid var(--line); }
.price span, .price small { font: 500 0.86rem var(--sans); color: var(--muted); }
.pkg-feature { border: 2px solid var(--pink); box-shadow: 0 0 0 6px rgb(187 101 238 / .1); }
.pkg-tag { position: absolute; top: -13px; left: 28px; background: var(--pink); color: #fff; font: 700 0.72rem/1 var(--sans); letter-spacing: .08em; text-transform: uppercase; padding: 7px 12px; border-radius: 999px; }

.pkg-addon { display: grid; grid-template-columns: minmax(0, 1fr) minmax(220px, 280px); gap: 18px 40px; align-items: center; margin-top: 34px; }
.pkg-addon .addon-text { display: grid; gap: 10px; }
.pkg-addon .addon-text .pkg-for { margin-top: -4px; }
.pkg-addon .addon-side { display: grid; gap: 14px; }
@media (max-width: 760px) { .pkg-addon { grid-template-columns: minmax(0, 1fr); } }
/* Package context: budget fit, includes, terms, starter tier, audit panel */
.pkg-fit { display: flex; align-items: center; flex-wrap: wrap; gap: 4px 8px; font-size: .84rem; color: var(--text); background: rgb(187 101 238 / .1); border: 1px solid rgb(187 101 238 / .28); padding: 7px 11px; border-radius: 10px; margin-top: -2px; }
.pkg-fit b { color: #d9a6f7; font-weight: 700; }
.pkg-inc { list-style: none; margin: 0; padding: 0; display: grid; gap: 7px; font-size: .9rem; color: var(--body); }
.pkg-inc li { display: flex; gap: 9px; align-items: flex-start; }
.pkg-inc li::before { content: ""; flex: none; width: 16px; height: 16px; margin-top: 3px; border-radius: 50%; background: rgb(79 209 161 / .16) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4.5 8.2l2.2 2.2 4.8-4.8' fill='none' stroke='%234fd1a1' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/16px no-repeat; }
.pkg-terms { display: flex; flex-wrap: wrap; gap: 8px 22px; justify-content: center; margin-top: 22px; font-size: .86rem; color: var(--muted); }
.pkg-terms span::before { content: "✓ "; color: #4fd1a1; font-weight: 700; }
.pkg-starter { display: grid; grid-template-columns: minmax(0, 1fr) minmax(220px, 280px); gap: 18px 40px; align-items: center; margin-top: 34px; }
.pkg-starter .addon-text { display: grid; gap: 10px; }
.pkg-starter .addon-side { display: grid; gap: 14px; }
.pkg-tag.tag-alt { background: var(--line); color: #d9a6f7; border: 1px solid rgb(187 101 238 / .45); }
.pkg-help { margin-top: 28px; display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 16px 32px; align-items: center; padding: 26px 30px; border-radius: var(--radius); background: linear-gradient(120deg, rgb(187 101 238 / .2), rgb(187 101 238 / .06)); border: 1px solid rgb(187 101 238 / .35); }
.pkg-help h3 { margin: 0 0 6px; }
.pkg-help p { margin: 0; }
@media (max-width: 760px) { .pkg-starter, .pkg-help { grid-template-columns: minmax(0, 1fr); } }

.split-pkg { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 24px; align-items: start; }
.pkg-solo { padding: 34px; }
.ticks, .dots { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.ticks li, .dots li { padding-left: 34px; position: relative; }
.ticks li::before, .dots li::before { content: ""; position: absolute; left: 0; top: 0.28em; width: 20px; height: 20px; border-radius: 50%; background: var(--pink-soft); }
.ticks li::after, .dots li::after { content: ""; position: absolute; left: 5px; top: calc(0.28em + 5px); width: 10px; height: 10px; border-radius: 50%; background: var(--pink); }
.dots li { color: var(--text); font-weight: 600; }
.pkg-solo .btn { margin-top: 10px; }
.audit-card { display: grid; gap: 16px; padding: 34px; background: var(--surface-2); border-radius: var(--radius); border: 1px solid var(--line); }
.audit-card .btn { justify-self: start; }

/* principles & lists */
.split { display: grid; grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.3fr); gap: clamp(32px, 6vw, 80px); }
.split > div:first-child { display: grid; gap: 22px; align-content: start; }
.principles { display: grid; gap: 18px; }
.principles > div { display: grid; gap: 8px; padding: 26px 28px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); }
.why { list-style: none; margin: 0; padding: 0; counter-reset: why; display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 20px; }
.why li { counter-increment: why; display: grid; gap: 10px; align-content: start; padding: 28px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); }
ol.why li::before { content: counter(why); display: grid; place-items: center; width: 38px; height: 38px; border-radius: 10px; background: var(--pink); color: #fff; font: 800 1rem var(--display); }
.gets, .models { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 20px; }
.gets > div, .models > div { display: grid; gap: 10px; align-content: start; padding: 28px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); }
.gets h3::before, .models h3::before { content: ""; display: block; width: 32px; height: 4px; border-radius: 4px; background: var(--pink); margin-bottom: 14px; }

/* case cards (modelled on the reference: dark card, big headline, pink dots, full-width button) */
.case-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
@media (min-width: 981px) { .case-grid:has(> :nth-child(4):last-child) { grid-template-columns: repeat(2, minmax(0, 1fr)); } } /* four cards sit 2 × 2 rather than leaving one orphaned */
.case-card { display: flex; flex-direction: column; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); min-width: 0; overflow: hidden; }
.case-img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.case-body { display: flex; flex-direction: column; gap: 18px; padding: 30px; flex: 1; }
.section-alt .case-card { background: var(--bg); }
.case-card h3 { font-size: clamp(1.4rem, 2.2vw, 1.75rem); font-weight: 800; }
.case-desc { font-size: 0.98rem; }
.case-body .btn { margin-top: auto; }

.insights { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.insights a { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.3fr) auto; gap: 8px 32px; align-items: center; padding: 26px 28px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); text-decoration: none; transition: border-color .15s; }
.insights a:hover { border-color: var(--pink); }

/* quotes */
.quotes { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 22px; }
.quote-col { display: grid; gap: 22px; }
.quote { margin: 0; padding: 30px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); display: grid; gap: 18px; align-content: space-between; }
.quote blockquote { margin: 0; }
.quote blockquote::before { content: "★★★★★"; display: block; color: var(--pink); letter-spacing: 3px; font-size: 0.95rem; margin-bottom: 12px; }
.quote p { font-size: 1.02rem; color: var(--text); }
.quote-big { background: linear-gradient(150deg, var(--pink) 0%, #7a35b0 100%); border: 0; padding: clamp(30px, 4vw, 52px); }
.quote-big blockquote::before { color: #fff; }
.quote-big p { font-family: var(--display); font-weight: 800; font-size: clamp(1.45rem, 2.6vw, 2.05rem); line-height: 1.25; letter-spacing: -0.015em; }
.quote figcaption { font-weight: 700; color: var(--text); display: flex; flex-direction: column; gap: 2px; }
.quote figcaption span { font-weight: 400; font-size: 0.86rem; color: var(--muted); }
.quote-big figcaption span { color: rgb(255 255 255 / .8); }

/* photos */
.photo { margin: 0; min-height: 260px; border-radius: var(--radius); display: flex; align-items: flex-end; padding: 16px; background: var(--surface-2); border: 1px dashed var(--line); overflow: hidden; }
.photo span { font-size: 0.8rem; color: var(--muted); }
.photo.has-img { padding: 0; border: 0; display: block; min-height: 0; position: relative; }
.photo.has-img img { width: 100%; height: 100%; object-fit: cover; }
.photo.has-img::after { content: ""; position: absolute; inset: 0; border-radius: inherit; box-shadow: inset 0 0 0 1px rgb(255 255 255 / .06); pointer-events: none; }
.photo-hero { aspect-ratio: 4 / 3; max-width: 100%; }
.photo-banner { aspect-ratio: 21 / 9; max-width: 100%; margin-bottom: 8px; }
.photo-side { aspect-ratio: 3 / 2; max-width: 100%; }
.photo-portrait { aspect-ratio: 4 / 5; max-width: 100%; }
.team-strip { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 72px); align-items: center; }
.team-strip > div { display: grid; gap: 18px; }

/* people */
.team-grid { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr); gap: clamp(28px, 5vw, 64px); align-items: start; }
.team-grid > .photo { position: sticky; top: 110px; }
.people { display: grid; gap: 22px; }
.person { padding: 32px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); }
.person > div { display: grid; gap: 14px; }
.role { font-size: 0.8rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--pink); margin-top: -6px; }
.fun { padding: 14px 18px; background: var(--surface-2); border-radius: 10px; font-size: 0.95rem; }

/* prose */
.prose { max-width: 68ch; display: grid; gap: 1.1em; }
.prose h2 { font-size: clamp(1.45rem, 2.4vw, 1.85rem); margin-top: 1em; }
.prose ul { margin: 0; padding-left: 1.2em; display: grid; gap: .4em; }
.prose li::marker { color: var(--pink); }
.prose blockquote { margin: 0; padding: 20px 24px; border-left: 4px solid var(--pink); background: var(--surface); border-radius: 0 12px 12px 0; font-family: var(--display); color: var(--text); font-size: 1.3rem; font-weight: 700; line-height: 1.35; }
.prose blockquote.testimonial { font-family: inherit; font-size: 1rem; font-weight: 400; color: var(--body); line-height: 1.6; display: grid; gap: 1em; }
.prose blockquote.testimonial p { margin: 0; }
.prose-split { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 0.9fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.next-link { display: grid; gap: 6px; padding-block: 36px 80px; border-top: 1px solid var(--line); }
.next-link span { font-size: 0.78rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.next-link a { font: 800 1.35rem/1.3 var(--display); color: var(--pink); max-width: 40ch; text-decoration: none; }
.next-link a:hover { text-decoration: underline; }

/* forms */
.form-split { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.2fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.audit-list, .contact-direct { display: grid; gap: 18px; }
.audit-list .h3 + .ticks { margin-bottom: 12px; }
.form-card { padding: clamp(24px, 3vw, 38px); background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); min-width: 0; }
.form { display: grid; gap: 18px; }
.field-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 18px; }
.field { display: grid; gap: 8px; min-width: 0; }
.field label { font-weight: 600; font-size: 0.92rem; color: var(--text); }
.field input, .field select, .field textarea { width: 100%; font: inherit; color: var(--text); background: var(--bg); border: 1px solid var(--line); border-radius: 10px; padding: 12px 14px; min-height: 50px; }
.field input::placeholder { color: var(--muted); }
.field input:focus, .field select:focus, .field textarea:focus { outline: 2px solid var(--pink); outline-offset: 0; border-color: var(--pink); }
.form .btn { justify-self: stretch; }
.form-note { padding: 14px 16px; border-left: 3px solid var(--pink); background: var(--surface-2); border-radius: 0 8px 8px 0; font-size: 0.94rem; color: var(--text); }
.contact-dl { margin: 0; display: grid; gap: 12px; }
.contact-dl div { padding: 18px 22px; background: var(--surface); border: 1px solid var(--line); border-radius: 12px; display: grid; gap: 2px; }
.contact-dl dt { font-size: 0.76rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--pink); }
.contact-dl dd { margin: 0; font-size: 1.08rem; font-weight: 600; color: var(--text); overflow-wrap: anywhere; }
.contact-dl a { text-decoration: none; }

/* audit band + footer */
.audit-band { padding-block: clamp(30px, 5vw, 60px); }
.audit-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 28px; padding: clamp(30px, 5vw, 56px); border-radius: 22px; background: linear-gradient(135deg, var(--pink) 0%, #6f2fa3 100%); }
.audit-row > div { display: grid; gap: 12px; max-width: 640px; }
.audit-band .eyebrow { color: #fff; opacity: .85; }
.audit-band h2 { color: #fff; }
.audit-band p:not(.eyebrow) { color: rgb(255 255 255 / .9); }
.site-foot { padding-block: 56px 28px; border-top: 1px solid var(--line); }
.foot-grid { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1.35fr); gap: 32px; }
.foot-brand { display: grid; gap: 18px; align-content: start; }
.foot-brand .logo { height: 48px; }
.foot-brand p { color: var(--muted); max-width: 34ch; font-size: 0.95rem; }
.site-foot h3 { font: 700 0.78rem var(--sans); letter-spacing: .1em; text-transform: uppercase; color: var(--pink); margin-bottom: 14px; }
.site-foot ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 9px; font-size: 0.95rem; }
.site-foot ul a { text-decoration: none; }
.site-foot ul a:hover { color: var(--pink); }
.contact-list li { overflow-wrap: anywhere; }
.foot-base { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; margin-top: 44px; padding-top: 22px; border-top: 1px solid var(--line); font-size: 0.85rem; color: var(--muted); }

/* responsive */
@media (max-width: 980px) {
  .split, .split-pkg, .quotes, .team-strip, .prose-split, .form-split, .hero-split, .team-grid { grid-template-columns: minmax(0, 1fr); }
  .packages, .case-grid { grid-template-columns: minmax(0, 1fr); }
  .foot-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .foot-brand { grid-column: 1 / -1; }
  .insights a { grid-template-columns: minmax(0, 1fr); }
  .team-grid > .photo { position: static; max-width: 460px; }
  .team-strip .photo-portrait, .prose-split .photo-portrait { max-width: 460px; }
}
@media (min-width: 640px) and (max-width: 980px) {
  .packages, .case-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .packages .pkg-feature { grid-column: 1 / -1; }
  .case-grid .case-card:last-child:nth-child(odd) { grid-column: 1 / -1; }
}
@media (max-width: 520px) {
  body { font-size: 16px; }
  .foot-grid { grid-template-columns: minmax(0, 1fr); }
  .readout { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .case-body, .pkg, .pkg-solo, .audit-card, .person { padding: 24px; }
  .photo-banner { aspect-ratio: 4 / 3; }
}

.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }

/* cookie banner: slim bar fixed along the bottom */
.cookie-bar { position: fixed; left: 0; right: 0; bottom: 0; z-index: 40; background: var(--surface); border-top: 1px solid var(--line); box-shadow: 0 -12px 30px rgb(0 0 0 / .35); padding-block: 14px calc(14px + env(safe-area-inset-bottom, 0px)); }
.cookie-row { display: flex; align-items: center; justify-content: space-between; gap: 14px 28px; }
.cookie-row p { font-size: 0.92rem; line-height: 1.5; max-width: 80ch; }
.cookie-row a { color: var(--text); text-decoration: underline; text-underline-offset: 3px; }
.cookie-actions { display: flex; gap: 10px; flex-shrink: 0; }
.btn-sm { min-height: 42px; padding: 0 20px; font-size: 0.92rem; }
.link-btn { background: none; border: 0; padding: 0; font: inherit; color: inherit; cursor: pointer; text-decoration: none; }
.link-btn:hover { color: var(--pink); }
.link-btn.inline { color: var(--pink); text-decoration: underline; text-underline-offset: 3px; }
.foot-legal { display: inline-flex; flex-wrap: wrap; gap: 18px; }
.foot-legal a { text-decoration: none; }
.foot-legal a:hover { color: var(--pink); }
@media (max-width: 640px) {
  .cookie-row { flex-direction: column; align-items: stretch; }
  .cookie-actions .btn { flex: 1; }
}

/* paid media health check graphic (homepage + free audit) */
:root { --hc-bad: #ff6b8b; --hc-warn: #f4b54d; --hc-good: #4fd1a1; }
.hc-tight { padding-top: 8px; }
.hc-intro { margin-inline: auto; text-align: center; justify-items: center; }
.hc { display: grid; gap: 18px; }
.hc-scan { display: flex; align-items: center; gap: 14px; padding: 12px 12px 12px 22px; background: var(--surface); border: 1px solid var(--line); border-radius: 999px; max-width: 760px; width: 100%; margin-inline: auto; position: relative; overflow: hidden; }
.hc-scan-icon { color: var(--pink); flex-shrink: 0; }
.hc-scan-text { flex: 1; min-width: 0; color: var(--text); font-weight: 500; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.hc-caret { display: inline-block; width: 2px; height: 1.1em; background: var(--pink); vertical-align: -3px; margin-left: 2px; animation: hc-blink 1s steps(1) infinite; }
.hc-go { width: 40px; height: 40px; border-radius: 50%; background: var(--pink); color: #fff; display: grid; place-items: center; flex-shrink: 0; }
.hc-running .hc-go { animation: hc-pulse 1s ease-in-out infinite; }
.hc-progress { position: absolute; left: 0; bottom: 0; height: 2px; width: 0; background: var(--pink); }
.hc-status { text-align: center; font-size: .86rem; color: var(--muted); min-height: 1.4em; }
.hc-cards { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.hc-card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; display: flex; flex-direction: column; gap: 16px; min-width: 0; }
.hc-head { display: flex; align-items: center; gap: 10px; }
.hc-icon { width: 34px; height: 34px; border-radius: 9px; background: var(--pink-soft); color: var(--pink); display: grid; place-items: center; flex-shrink: 0; }
.hc-head h3 { font-size: 1rem; }
.hc-head small { display: block; font-size: .76rem; color: var(--muted); font-weight: 500; }
.hc-score-row { display: flex; align-items: baseline; justify-content: space-between; gap: 10px; }
.hc-score { font: 800 2.4rem/1 var(--display); color: var(--text); font-variant-numeric: tabular-nums; letter-spacing: -.02em; }
.hc-score sup { font-size: .5em; vertical-align: .55em; margin-left: 1px; color: var(--muted); }
.hc-badge { font-size: .74rem; font-weight: 700; padding: 5px 10px; border-radius: 999px; white-space: nowrap; transition: opacity .3s, transform .3s cubic-bezier(.3,1.6,.5,1); }
.hc-armed .hc-badge { opacity: 0; transform: scale(.8); }
.hc-armed .hc-badge.hc-pop { opacity: 1; transform: none; }
.hc-b-bad { background: rgb(255 107 139 / .15); color: var(--hc-bad); }
.hc-b-warn { background: rgb(244 181 77 / .15); color: var(--hc-warn); }
.hc-b-good { background: rgb(79 209 161 / .15); color: var(--hc-good); }
.hc-track-wrap { position: relative; padding-bottom: 16px; }
.hc-track { position: relative; height: 10px; border-radius: 999px; background: var(--surface-2); }
.hc-fill { position: absolute; inset: 0 auto 0 0; border-radius: inherit; }
.hc-f-bad { background: var(--hc-bad); } .hc-f-warn { background: var(--hc-warn); } .hc-f-good { background: var(--hc-good); }
.hc-bench { position: absolute; top: -5px; bottom: -5px; left: 75%; width: 2px; background: rgb(255 255 255 / .35); border-radius: 2px; }
.hc-bench-label { position: absolute; top: 14px; left: 75%; transform: translateX(-50%); font-size: .68rem; color: var(--muted); white-space: nowrap; }
.hc-findings { list-style: none; margin: 0; padding: 0; display: grid; gap: 9px; min-height: 64px; }
.hc-findings li { display: flex; gap: 9px; align-items: flex-start; font-size: .9rem; line-height: 1.4; color: var(--text); opacity: 0; transform: translateY(6px); transition: opacity .35s, transform .35s; }
.hc-findings li.hc-show { opacity: 1; transform: none; }
.hc-findings li::before { content: ""; width: 8px; height: 8px; border-radius: 50%; margin-top: .42em; flex-shrink: 0; background: var(--muted); }
.hc-findings li.hc-d-bad::before { background: var(--hc-bad); } .hc-findings li.hc-d-warn::before { background: var(--hc-warn); } .hc-findings li.hc-d-good::before { background: var(--hc-good); }
.hc-findings li.hc-skel-li { display: grid; gap: 12px; opacity: 1; transform: none; padding-top: 4px; }
.hc-findings li.hc-skel-li::before { display: none; }
.hc-skel { height: 10px; border-radius: 6px; background: linear-gradient(90deg, var(--surface-2) 0%, #26244a 50%, var(--surface-2) 100%); background-size: 200% 100%; animation: hc-shimmer 1.2s linear infinite; }
.hc-skel + .hc-skel { width: 70%; }
.hc-verdict { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; align-items: center; gap: 18px 28px; padding: 20px 24px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); opacity: .35; transition: opacity .5s; }
.hc-verdict.hc-show { opacity: 1; }
.hc-overall { display: flex; align-items: baseline; gap: 6px; }
.hc-overall b { font: 800 2.2rem/1 var(--display); color: var(--text); font-variant-numeric: tabular-nums; }
.hc-overall span { color: var(--muted); font-weight: 600; }
.hc-verdict-text { display: grid; gap: 2px; min-width: 0; }
.hc-verdict-text small { color: var(--muted); font-size: .88rem; }
.hc-money { color: var(--hc-bad); font-weight: 700; font-variant-numeric: tabular-nums; }
.hc-foot { display: flex; justify-content: space-between; align-items: center; gap: 12px; flex-wrap: wrap; font-size: .8rem; color: var(--muted); }
.hc-replay { background: none; border: 1px solid var(--line); color: var(--text); border-radius: 999px; padding: 7px 14px; font: 600 .82rem var(--sans); cursor: pointer; }
.hc-replay:hover { border-color: var(--pink); }
@keyframes hc-blink { 50% { opacity: 0; } }
@keyframes hc-shimmer { to { background-position: -200% 0; } }
@keyframes hc-pulse { 50% { transform: scale(1.08); box-shadow: 0 0 0 8px rgb(187 101 238 / .15); } }
@media (max-width: 1000px) { .hc-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .hc-cards, .hc-verdict { grid-template-columns: minmax(0, 1fr); } .hc-scan { padding-left: 16px; } }
@media (prefers-reduced-motion: reduce) { .hc-replay { display: none; } }
.section-alt .hc-card, .section-alt .hc-scan, .section-alt .hc-verdict { background: var(--bg); }
/* bundle saving on Full Service */
.save .was { font-weight: 700; color: var(--muted); text-decoration-thickness: 2px; text-decoration-color: rgb(255 107 139 / .8); }
.save { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 10px; font-size: .9rem; color: var(--body); margin-top: -4px; }
.save-chip { background: rgb(79 209 161 / .15); color: #4fd1a1; font-weight: 800; font-size: .78rem; letter-spacing: .02em; padding: 5px 10px; border-radius: 999px; white-space: nowrap; }

/* OpenAI Ads page: ChatGPT conversation mock-up */
.gpt-wrap { margin: 0; display: grid; gap: 10px; min-width: 0; }
.gpt { --g-bg: #212121; --g-bubble: #303030; --g-text: #ececec; --g-muted: #a3a3a3; --g-line: #3a3a3a;
  background: var(--g-bg); border: 1px solid var(--g-line); border-radius: 22px; box-shadow: 0 30px 60px rgb(0 0 0 / .45), 0 0 0 6px rgb(187 101 238 / .08);
  font: 400 .94rem/1.55 var(--sans); color: var(--g-text); display: flex; flex-direction: column; overflow: hidden; }
.gpt-bar { display: flex; align-items: center; justify-content: space-between; padding: 14px 18px; border-bottom: 1px solid var(--g-line); }
.gpt-model { display: inline-flex; align-items: center; gap: 6px; font-weight: 600; font-size: 1rem; color: var(--g-text); }
.gpt-pill { font-size: .74rem; color: var(--g-muted); border: 1px solid var(--g-line); border-radius: 999px; padding: 3px 10px; }
.gpt-body { padding: 20px 18px 8px; display: grid; gap: 16px; min-height: 470px; align-content: start; }
.gpt-user { justify-self: end; max-width: 82%; background: var(--g-bubble); border-radius: 20px 20px 6px 20px; padding: 11px 16px; }
.gpt-answer { display: grid; grid-template-columns: 28px minmax(0, 1fr); gap: 12px; }
.gpt-avatar { width: 28px; height: 28px; border-radius: 50%; border: 1px solid var(--g-line); display: grid; place-items: center; color: var(--g-text); }
.gpt-text { display: grid; gap: 8px; }
.gpt-text ul { margin: 0; padding-left: 1.1em; display: grid; gap: 4px; }
.gpt-text strong { color: #fff; font-weight: 600; }
.gpt-thinking { display: none; gap: 5px; padding-left: 40px; }
.gpt-thinking span { width: 7px; height: 7px; border-radius: 50%; background: var(--g-muted); animation: gpt-dot 1s ease-in-out infinite; }
.gpt-thinking span:nth-child(2) { animation-delay: .15s; } .gpt-thinking span:nth-child(3) { animation-delay: .3s; }
.gpt-thinking.gpt-on { display: flex; }
.gpt-ad { margin-left: 40px; border: 1px solid var(--g-line); border-radius: 16px; padding: 12px 14px; display: grid; gap: 10px; background: #262626; }
.gpt-sponsored { font-size: .72rem; font-weight: 600; letter-spacing: .04em; color: var(--g-muted); }
.gpt-ad-row { display: grid; grid-template-columns: 64px minmax(0, 1fr); gap: 12px; align-items: center; }
.gpt-ad-img { width: 64px; height: 64px; border-radius: 10px; overflow: hidden; background: linear-gradient(160deg, #3b2160, #1b1a33); }
.gpt-ad-img svg { display: block; }
.gpt-ad-copy { display: grid; gap: 1px; min-width: 0; }
.gpt-ad-brand { display: flex; align-items: center; gap: 6px; font-size: .78rem; color: var(--g-muted); }
.gpt-fav { width: 16px; height: 16px; border-radius: 4px; background: var(--pink); color: #fff; font: 800 .62rem/16px var(--display); text-align: center; }
.gpt-ad-head { font-weight: 600; color: #fff; }
.gpt-ad-desc { font-size: .86rem; color: var(--g-muted); line-height: 1.4; }
.gpt-visit { justify-self: start; font-size: .82rem; font-weight: 600; color: #111; background: #ececec; border-radius: 999px; padding: 6px 14px; }
.gpt-input { margin: 8px 14px 14px; display: flex; align-items: flex-end; gap: 10px; background: var(--g-bubble); border-radius: 26px; padding: 8px 8px 8px 16px; }
.gpt-plus { color: var(--g-muted); font-size: 1.2rem; line-height: 1; }
.gpt-field { flex: 1; min-width: 0; align-self: center; }
.gpt-ph { color: var(--g-muted); }
.gpt-typed { color: var(--g-text); }
.gpt-caret { display: inline-block; width: 2px; height: 1.05em; background: var(--g-text); vertical-align: -2px; margin-left: 1px; animation: hc-blink 1s steps(1) infinite; }
.gpt-send { width: 34px; height: 34px; border-radius: 50%; background: #4a4a4a; color: #212121; display: grid; place-items: center; flex-shrink: 0; transition: background .2s; }
.gpt-send.gpt-ready { background: #ececec; }
.gpt-note { display: flex; justify-content: space-between; align-items: center; gap: 12px; flex-wrap: wrap; font-size: .8rem; color: var(--muted); }
.gpt-replay { background: none; border: 1px solid var(--line); color: var(--text); border-radius: 999px; padding: 6px 13px; font: 600 .8rem var(--sans); cursor: pointer; }
.gpt-replay:hover { border-color: var(--pink); }
/* animation states (only when JS arms the mock-up; without JS it shows the finished conversation) */
.gpt-armed .gpt-user, .gpt-armed .gpt-step, .gpt-armed .gpt-ad { opacity: 0; transform: translateY(8px); transition: opacity .4s, transform .4s; }
.gpt-armed .gpt-answer { visibility: hidden; }
.gpt-armed .gpt-answer:has(.gpt-step.gpt-on) { visibility: visible; }
.gpt-armed .gpt-user.gpt-on, .gpt-armed .gpt-step.gpt-on, .gpt-armed .gpt-ad.gpt-on { opacity: 1; transform: none; }
.gpt-armed .gpt-ad.gpt-on { box-shadow: 0 0 0 2px rgb(187 101 238 / .55); transition: opacity .4s, transform .4s, box-shadow 1.6s; }
@keyframes gpt-dot { 50% { opacity: .3; transform: translateY(-3px); } }

/* OpenAI Ads page: facts, comparison, steps, FAQ, closing CTA */
.oai-facts { margin: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.oai-facts div { padding: 22px 24px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); display: grid; gap: 6px; align-content: start; }
.oai-facts dt { font-size: .76rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--pink); }
.oai-facts dd { margin: 0; font: 800 1.55rem/1.15 var(--display); color: var(--text); }
.oai-facts p { font-size: .9rem; color: var(--muted); line-height: 1.5; }
#how-it-works .split > div:first-child p:not(.eyebrow) { max-width: 52ch; }
.compare { display: grid; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; background: var(--bg); }
.compare-row { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1fr) minmax(0, 1fr); }
.compare-row + .compare-row { border-top: 1px solid var(--line); }
.compare-row > span { padding: 18px 22px; }
.compare-row > span:last-child { background: rgb(187 101 238 / .08); color: var(--text); font-weight: 500; }
.compare-row [role=rowheader] { font-weight: 700; color: var(--text); }
.compare-head > span { font: 700 .78rem var(--sans); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); padding-block: 14px; }
.compare-head > span:last-child { color: var(--pink); }
.compare-note { margin-top: 20px; max-width: 70ch; }
.compare-note a { color: var(--pink); }
.steps { list-style: none; margin: 0; padding: 0; counter-reset: step; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; }
.steps li { counter-increment: step; display: grid; gap: 8px; align-content: start; padding: 24px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); }
.steps li::before { content: "0" counter(step); font: 800 1.6rem/1 var(--display); color: var(--pink); margin-bottom: 6px; }
.steps p { font-size: .95rem; }
.faq { display: grid; gap: 12px; max-width: 860px; }
.faq-item { background: var(--bg); border: 1px solid var(--line); border-radius: 14px; }
.faq-item[open] { border-color: rgb(187 101 238 / .6); }
.faq-item summary { cursor: pointer; list-style: none; padding: 20px 56px 20px 24px; position: relative; font: 700 1.06rem/1.35 var(--display); color: var(--text); }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; position: absolute; right: 22px; top: 50%; transform: translateY(-50%); font: 600 1.5rem/1 var(--sans); color: var(--pink); }
.faq-item[open] summary::after { content: "−"; }
.faq-item p { padding: 0 24px 22px; max-width: 70ch; }
.oai-cta { display: grid; justify-items: center; gap: 18px; text-align: center; }
.oai-cta .lede { margin-inline: auto; }
.oai-cta .actions { justify-content: center; }
.audit-card .ticks { gap: 8px; }
@media (min-width: 981px) { .why-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 1080px) { .steps { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 980px) { .oai-facts { grid-template-columns: repeat(2, minmax(0, 1fr)); } .gpt-wrap { max-width: 560px; } }
@media (max-width: 640px) {
  .steps { grid-template-columns: minmax(0, 1fr); }
  .compare-head { display: none; }
  .compare-row { grid-template-columns: minmax(0, 1fr); }
  .compare-row > span { padding: 6px 18px; }
  .compare-row [role=rowheader] { padding-top: 16px; }
  .compare-row > span:last-child { margin: 4px 12px 14px; border-radius: 10px; padding: 10px 14px; }
  .compare-row > span[role=cell]::before { display: block; font: 700 .7rem var(--sans); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
  .compare-row > span[role=cell]:nth-child(2)::before { content: "Search ads"; }
  .compare-row > span[role=cell]:nth-child(3)::before { content: "ChatGPT ads"; color: var(--pink); }
  .gpt-body { min-height: 0; padding-inline: 14px; }
  .gpt-ad { margin-left: 0; }
}
@media (max-width: 420px) { .oai-facts { grid-template-columns: minmax(0, 1fr); } }